*KNOCK, KNOCK! IT’S YOUR #DREAMCLIENT COMING FOR A TOUR OF YOUR ONLINE HOME*
a) turn back in search of a more welcome atmosphere?
b) cozy up and stay a while, because this is their happy place?!
If you answered a), don’t worry, I’ve got you covered my friend. Keep reading.
I’ve talked to many designers in your situation, and they typically explain one of two problems:
TOO MUCH. My site is too complicated, I’m overwhelmed by the idea of fixing it - do I start over? If so, where do I even begin? I just want a beautiful and simple online space that feels like me and that I can update myself. Is this too much to ask for?
NOT ENOUGH. My site doesn’t feel “done” - it’s clearly a DIY and looks like every other designers website. You know, the usual white background, black text and logo. Add in an about page with one photo and a little text. Then a contact page with a simple form. And then of course my gorgeous portfolio (thank goodness for that or why would anyone even bother contacting me?) I was told that that portfolio sites should be super simple, but to be honest, I don’t want my website to look like everyone else’s! I’m a designer for goodness sake, I’ve got style!
Yah, about that… there is a common myth in our industry that a portfolio site (where the focus is on beautiful images) should be very clean and simple so the photos “sell themselves”. The problem is, I’ve yet to find someone who this technique is working for. This was my technique and while I did get clients in the door with this kind of site, it wasn’t until I injected my own personality and special flavor into my web design, that I attracted my #dreamclients and my biz really took off in the best way possible. (I’m talking the higher budgets, lovely people, less-busy-work and more real-work kind of a way!)
And this my friend, is what I want for you. This is what I love helping designers create - a website that is 1) clean and simple and organized (I am all about those things in web design, interior design and life in general!) and b) has personality & style. Because the ideal home (online or IRL) is one where form meets function.
Let’s say you’ve read all the way down to the end of this page, and you’re still not sure your “clean & simple” website needs a remodel. I totally get where you are coming from.
And - let me ask you something: would you use a template when designing a home for a client? Would anyone hire you if every single home you designed looked exactly the same?
Or, has a client ever come to you and said: “I’d love for my living room to feel warm and minimal, with layered textures and a bit of playful pattern. And then for every other room in the house, I’m thinking really basic, pretty much striped of all style and personality.”?
Of course not! So why are we doing this with our online home?
Again, I have been here so I totally get it.
And again, there is another way. A better way. And it would be my pleasure to show it to you!
Here’s a tip - what’s your design style? Warm & minimal? Elevated chic? Black & white w/ pops of color? (that’s my jam!) Whatever it is, that’s what your website should be!
No-one ever said, my design style is all white everything with a beige pillow thrown in for fun. Okay, maybe there are some super minimalist people out there - but I wouldn’t want to live in that home, would you?
BEFORE WEBSITE REMODEL:
TURN BACK IN SEARCH OF A MORE WELCOME ATMOSPHERE
AFTER WEBSITE REMODEL:
COZY UP AND STAY AHWILE, THIS IS THEIR HAPPY PLACE!
the designers i talk with have one of three problems -
their site is too complicated. and they are overwhelmed by the idea of fixing it - start over? where to begin?
their site doesn’t feel “done” - it’s clearly a DIY and looks like every other designer website. sound familiar?
OR, and this might be the most common lately - their site is too simple! can you say template? where is the personality!? there is a common myth in our industry that a portfolio site (where the focus is on beautiful images) should be very clean and simple so the photos “sell themselves”. the problem is, i’ve yet to find someone who this technique works for. this was my technique and while i did get clients in the door with this kind of site, it wasn’t until i injected my own personality and special flavor into my web design, that i attracted my dream clients and my biz really took off (in a good, not too busy kind of way!)
and this my friend, is what i want for you. this is what i love helping designers create - a website that yes is clean and simple and organized (i am all about that things in web design, interior design and life in general!) but also has personality.
let me ask you something - would you use a template when designing a home for a client?
OR - has a client ever come to you and said “i have a few really great pieces of furniture i’m super proud of/in love with. so let’s highlight those and make everything else really plain and boring?
of course not! so why are we doing this with our online home?
again, i have been here so i totally get it.
and again, their is another, better way. and i am here to show it to you!
here’s a tip - what’s your design style? warm & minimal? elevated chic? black & white w/ pops of color? (that’s my jam!) whatever it is, that’s what your website should be!
no-one ever said, my design style is all white everything with a beige pillow thrown in for fun. okay, maybe there are some super minimalist people out there - but i wouldn’t want to live in that home, would you?
is your site too complicated and you crave something more your stye - warm and minimalist?
or is your site tooo simple, so simple it looks like a template?
as you know, there is a fine line between too much and not enough.
i add it all in and then subtract so it’s just the right amount of everything.
less is more. but too less is a bore.
if you don’t have any personality on your site, how will your dream clients know you are their dream designer?
oh, you think your photos speak for themselves? yes those gorgeous photos absolutely do, but let me ask you - are they highlighted on your site in a way that shows the lous and proud? and shows who you are and what you do in the same light?
if not, we need to talk.
would you hire someone who had no personality? you wouldn’t. we don’t hire robots we hire people. we don’t hire templates, we hire connection.
is your site making the connection you want?